Who in their marketing department said, "0.01% of our consumers are screaming for the ability to attach a heart monitor to their phone while they race in the Tour de France! Forget multi-touch, battery life, and all that stuff - get me a pulse-ox app ASAP!"
Yup, Sony Ericsson has some weird ideas from time to time. For instance, I liked the new XPERIA PLAY, the first PlayStation "certified" mobile... but look at the ad they used:
http://www.youtube.com/watch?v=MV09PRsAU2Y
I see nice details like: piracy, illegal Asian factories, organ traffic, etc... all for the advertisement of a hi-tech product? hmmm... I don't think so.
3 comentarios:
Totally agree.
Who in their marketing department said, "0.01% of our consumers are screaming for the ability to attach a heart monitor to their phone while they race in the Tour de France! Forget multi-touch, battery life, and all that stuff - get me a pulse-ox app ASAP!"
Yup, Sony Ericsson has some weird ideas from time to time. For instance, I liked the new XPERIA PLAY, the first PlayStation "certified" mobile... but look at the ad they used:
http://www.youtube.com/watch?v=MV09PRsAU2Y
I see nice details like: piracy, illegal Asian factories, organ traffic, etc... all for the advertisement of a hi-tech product? hmmm... I don't think so.
There's something that few know, and ANT+ chip comes in NOKIA N8 and there're few interesting health app for everyone...
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